Advancing Care with Immersive Therapeutics

Immersive therapeutics are interventions to prevent, manage, or treat a medical disorder or disease. These interventions are delivered while using technologies such as virtual reality, augmented reality, and mixed reality.

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How Virtual Reality Works

Virtual Reality (VR) is a technology that recreates a 3D environment while using a combination of advanced software, hardware, and design. VR users can effortlessly interact with the environments displayed in VR headsets and experience engaging visuals, sounds, and even sensations. Because of the interactivity and sensory-rich environment, people feel as if they truly are in a different place, world, and even reality.


VR Alters the Brain's
Perception of Pain

The unique ability of VR to command our senses via a highly immersive and interactive constructed environment makes it an effective tool for the designed modulation of attention. Over 30 years of academic research suggests that this redirection of attention may play a key role in the management of serious conditions such as pain and anxiety.

Source: K.M. Malloy, L.S. Milling. The effectiveness of virtual reality distraction for pain reduction: A systematic review. Clinical Psychology Review 30 (2010) 1011–101

VR Has Been Shown to Reduce Pain-Related Activity in all 5 Regions of the Brain Associated with Pain

Source: Hoffman, H.G., et al. Modulation of thermal pain-related brain activity with virtual reality: evidence from fMRI. Neuroreport, 8. 2004, 1245-8

VR Modulates Both the Sensory and Emotional Aspects of Pain Processing


Proven and Accessible

VR has demonstrated effective management of acute and chronic health conditions, such as anxiety or pain, without the side effects or addictive tendencies of many pharmaceutical options.

30 Years of Academic Research

AppliedVR is building on decades of clinical research on virtual reality conducted across an array of disease areas including pain, stroke, behavioral health, and neurodegeneration.

VR Health Applications
Source: Dascal, J., et al. Virtual Reality and Medical Inpatients: A systematic Review of Randomized, Controlled Trials. Innov Clin Neurosci. 2017; 14(1-2): 14-21

VR is a Fundamentally Unique Digital Modality

VR can provide an enhanced therapeutic effect through its distinctive attributes.1

Sources: 1. Spiegel B, Fuller G, Lopez M, Dupuy T, Noah B, Howard A, et al. (2019) Virtual reality for management of pain in hospitalized patients: A randomized comparative effectiveness trial. PLoS ONE 14(8): e0219115. journal.pone.0219115  2. Gershon. J. et al. A pilot and Feasibility Study of VIrtual Reality as a distraction for children with cancer. J. AM. ACAD. CHILD ADOLESC. PSYCHIATRY, 43:10, OCTOBER 2004.

VR Technology is More Immersive, Effective, and Scalable than Ever

Until now, VR technology has been expensive, bulky, difficult to use, and confined to the laboratory. Today, we can deliver our therapeutic VR platform wherever the patient is - in the hospital, clinic, or home.

We Offer the Most Deeply Researched VR
Platform in Healthcare

See Our Research